Are you indifferent about your current website? If you feel like your website is lacking in many categories, then it’s probably time to look into reasons why.
First impressions are important, and the appearance of your website is your opportunity to captivate your audience. Your website should highlight your products and/or services in a positive light that encourages visitors to find out more about you, which potentially leads them to hire you or purchase your products. Don’t miss out on potential customers with an outdated design.
According to Statista, over half of web traffic is from mobile devices. It’s a competitive advantage if you’re in a field that’s not so technical. We recommend visiting the websites of your competition to see if they are mobile-optimized. This will give you an idea of the landscape and where your company falls. If your website is not optimized for mobile, then you’re going to miss out on potential customers.
If you are not using any CMS (content management system), then that probably means there’s going to be some coding required. This is why we love CMS’s like Squarespace for our clients. We want our clients to be able to make updates on their own without the need to have any coding experience. With some training, customers can simply update a button, add an image, update text, or even change the entire layout of their website without assistance.
You may have new content (text, images, logos, or branding) that don’t flow well with your current design. As your company grows, past content may no longer be relevant. Make sure your website showcases what your company is offering now, not what it was offering in the past. It is critical that you redesign your website regularly to stay on top of the latest design trends.
Is your website simple enough for anyone of all ages to navigate? Are people visiting your site and immediately leaving it after a few clicks? Perhaps there’s a reason for that. Maybe the CTA isn’t placed effectively, or there aren’t any visual cues to help guide your users to increase conversion. You may want to consult a friend or family member to review your website, or better yet… contact us for free website UI/UX reviews.
Older websites are more susceptible to security breaches. Have a consultant review your site, or move it to a CMS that you can trust. This is something a lot of businesses overlook and is easily avoidable.
The point of this article is to help you give your website an in-depth review. A website exists to promote your work, help customers get to know you as a brand, and get them excited to work with you. Look, we know how easy it is to forget about something like a website when you have a hundred things going on with your everyday life, business, and social media. That’s why we are here to help by offering a free website review consultation.
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