When you see Hey Nok Nok, we want you to picture see it: vibrant trinkets lining the shelves of bookstores. Colorful knicknacks peering from the windows of souvenir shops. The essence of Southeast Asian culture, captured by local artists in a tangible way.
The idea for Hey Nok Nok was born as its founders journeyed across Southeast Asia, and we knew how important it was to paint the brand with that identity. We brought their mascot Nok Nok to life, a curious and playful bird who travels the world. Through its child-like whimsicality, our design of Hey Nok Nok’s inspires nostalgia, and echoes the reminder that learning is a lifelong adventure
Mascot and logo
mascot and logo development
tYPOGRAPHY AND COLORS